Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Brand Management
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.
Image
An image (from Latin: imago) is an artifact that depicts visual perception, for example, a photo or a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Image
The Ethiops say that their gods are flat-nosed and black,
While the Thracians say that theirs have blue eyes and red hair.
Yet if cattle or horses or lions had hands and could draw,
And could sculpt like men, then the horses would draw their gods
Like horses, and cattle like cattle; and each they would shape
Bodies of gods in the likeness, each kind, of their own.
Xenophanes, in Karl Raimund Popper The Myth of the Framework: In Defence of Science and Rationality, Psychology Press, 1996, p. 39.
Image
Memory offers up its gifts only when jogged by something in the present. It isn't a storehouse of fixed images and words, but a dynamic associative network in the brain that is never quiet and is subject to revision each time we retrieve an old picture or old words.
Siri Hustvedt, he Sorrows of an American, Hachette UK, 2 February 2012, p. 68
Management
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita (1987). Made in Japan, p. 154
