Warsaw, Poland

The Role of Data in Digital Marketing

Rola danych w digital marketingu

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The Role of Data in Digital Marketing at Kozminski University »
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⇑The Role of Data in Digital Marketing at Kozminski University

Language: Polish Studies in Polish

Subject area: economy and administration

Studies online

University website: www.kozminski.edu.pl/en/

⇑Definitions and quotes

Data

Data ( DAY-tə, DAT-ə, DAH-tə) is a set of values of qualitative or quantitative variables.

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Digital

Digital usually refers to something using digits, particularly binary digits.

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Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

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Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

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Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

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Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26

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