Warsaw, Poland

Content marketing basics – build your image, achieve your goals

Content marketing w pigułce – dbaj o wizerunek, realizuj cele

Table of contents

Content marketing basics – build your image, achieve your goals at Kozminski University

Language: Polish Studies in Polish
Subject area: economy and administration
University website: www.kozminski.edu.pl/en/

Definitions and quotes

Image
An image (from Latin: imago) is an artifact that depicts visual perception, for example, a photo or a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315
Image
When the crucified Jesus is called the 'image of the invisible God', the meaning is that this is God, and God is like this.
David Lauber, Barth on the Descent Into Hell: God, Atonement and the Christian Life, Ashgate, 2004, p. 114.
Image
Thou shalt not make unto thee any graven image (Hebrew פסל) or any likeness of any thing that is in heaven above, or that is in the earth beneath, or that is in the water under the earth.
Exodus 20:4

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