Neuromarketing and Consumer Psychology
(field of studies: Marketing and Sales)

Psychology has a long past, but only a short history.

[Modern psychology] appears as the sickly offspring of average common sense when it is taken as what it professes to be—a science of the inner life. The entire achievements of the so-called science in this respect is outweighed by a single page of Goethe’s or of Jean Paul’s psychology; and it is impossible to evade the bitter truth which Novalis already has summed up, when he says that so-called psychology is one of those idols which have usurped the place in the sanctuary where true images of the gods should stand.

One of the symptoms of an approaching nervous breakdown is the belief that one’s work is terribly important.