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« Bachelor's and Master's programmes in Poland « Universities in Poland

Gdańsk, Poland

WSB Merito University in Gdansk

Marketing and Sales

Marketing i sprzedaż

Master's

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Marketing and Sales at Merito Gdańsk »
Definitions and quotes »

⇑Marketing and Sales at Merito Gdańsk

Language: Polish Studies in Polish

Subject area: economy and administration

Kind of studies: part-time studies

Description:
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University website: www.merito.pl

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

Wikipedia

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

Marketing

Ads are the cave art of the twentieth century.

Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

Wikiquote

Marketing

Give them quality. That's the best kind of advertising in the world.

Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.

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