Gdańsk, Poland

Marketing and Sales

Marketing i sprzedaż

Bachelor's
Table of contents
concept-increase-sales-business-finance

⇑Marketing and Sales at Merito Gdańsk

Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl

⇑Test: Is Marketing and Sales the right fit for you?

students-arranging-a-product-display-on-a-table-test

10 questions · two minutes

1. A local café has great coffee but hardly any customers. What comes to mind first?

2. You’re watching an advert. What do you notice?

3. A friend is selling his old bike online and nobody is interested. How do you help?

4. How do you feel about talking to strangers – say, handing out samples at a stand?

5. Lectures, case studies and team projects will all be in English, with classmates from many countries. How does that sound?

6. Your team has to choose between two slogans for a new energy drink. How do you decide?

7. A customer says your product is too expensive. What do you do?

8. How do you feel about working with numbers such as sales figures, budgets or survey results?

9. Your school is organising a charity fair. Which role would you pick?

10. What motivates you most to study Marketing and Sales?

⇑Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Sales
Love and admiration are drowned in these astronomical figures.
Georges Duhamel, In Defense of Letters (1937), E. Bozman, trans. (1939), p. 110

Contact:

Aleja Grunwaldzka 238A
80-266 Gdańsk
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