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« Bachelor's and Master's programmes in Poland   « Universities in Poland
Bydgoszcz, Poland
University of Bydgoszcz

Digital Marketing

Marketing cyfrowy

Bachelor's
Table of contents
Digital marketing studies

⇑Digital Marketing at BSW

Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
University website: bsw.edu.pl/university-of-bydgoszcz/

⇑Test: Is Digital Marketing the right fit for you?

marketing-students-filming-a-product-video-for-a-campaign

10 questions · two minutes

1. You see an online ad for something you searched for yesterday. What’s your reaction?

2. A small online shop wants more visitors from search engines. Would you like to help?

3. Two versions of an ad have different headlines. How would you decide which one is better?

4. How do you feel about managing an advertising budget and reporting exactly how it was spent?

5. Hardly anyone opens a brand’s email newsletter. What would you change?

6. How do you feel about creating short videos to promote a brand?

7. The programme is taught in English, with classmates from many countries. How do you feel about that?

8. A new sports drink is about to launch. Who would you target, and how?

9. Analytics show that many visitors leave a website at the checkout page. What do you do?

10. What motivates you most to study Digital Marketing?

⇑Definitions and quotes

Digital
Digital usually refers to something using digits, particularly binary digits.
Wikipedia
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Wikiquote
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Wikiquote
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Wikiquote
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