Gdynia, Poland

Marketing and Social Communication
(field of studies: Zarządzanie – studia 3-semestralne)

Marketing i komunikacja społeczna

Master's
Table of contents

Marketing and Social Communication at Merito Gdynia

Language: PolishStudies in Polish
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.merito.pl/english/gdynia

Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Social
Living organisms including humans are social when they live collectively in interacting populations, whether they are aware of it, and whether the interaction is voluntary or involuntary.
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)

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