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« Bachelor's and Master's programmes in Poland « Universities in Poland

Szczecin, Poland

WSB Merito University in Szczecin

Marketing and Sales

Marketing i sprzedaż

Bachelor's

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Marketing and Sales at Merito Szczecin »
Definitions and quotes »

⇑Marketing and Sales at Merito Szczecin

Language: Polish Studies in Polish

Subject area: economy and administration

Kind of studies: full-time studies, part-time studies

Studies online

Specialities:

University website: www.merito.pl

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

Wikipedia

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

Sales

The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.

Herbert Marcuse, One Dimensional Man (1964), p. 57

Wikiquote

Sales

The sales department isn't the whole company, but the whole company had better be the sales department.

Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11

Wikiquote

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