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« Bachelor's and Master's programmes in Poland   « Universities in Poland
Chorzów, Poland
WSB Merito University in Chorzów

Marketing in Digital Transformation
(field of studies: Marketing and Sales)

Marketing w cyfrowej transformacji

Master's
Table of contents

⇑Marketing in Digital Transformation at Merito Chorzów

Field of studies: Marketing and Sales
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: part-time studies
  • Description:

  • pl
University website: www.merito.pl/english/chorzow

⇑Test: Is Marketing in Digital Transformation the right fit for you?

Marketing-in-Digital-Transformation-Masters-test-collaborating-in-an-office-setting-with-innovative-ideas-and

10 questions · two minutes

1. The company where you did your internship still relies on flyers and ads in the local paper. What do you suggest?

2. An online ad campaign is getting plenty of impressions, but hardly anyone is buying. How do you tackle it?

3. The board asks whether to bring in a marketing automation and CRM system. How do you prepare your recommendation?

4. You’re working in an international team on a campaign for several markets at once, and the whole programme is taught in English. How do you find that?

5. How do you approach the customer behaviour data collected by a company’s website and app?

6. Some of the sales team refuse to use the new digital tools the company has introduced. What do you do?

7. A new social platform is quickly catching on with younger audiences. How do you react as a marketer?

8. You’re asked to design a customer experience strategy that links a physical shop, a website and an app. Where do you start?

9. How do you keep up with changes in digital marketing and AI-powered tools?

10. What motivates you most to pursue a Master’s degree in Marketing in Digital Transformation?

⇑Definitions and quotes

Digital
Digital usually refers to something using digits, particularly binary digits.
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Wikiquote
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Wikiquote
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Wikiquote
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