Internet Marketing

A year ago I was the original Internet Dummy. [...] Then while I was on vacation, a colleague ran some telephone wire into the back of my computer, loaded a communications package, and left me a note about how to launch the operation.
Readers, that note is now framed in my office. Eventually that telephone wire led to the Internet and the single most amazing, entertaining and educational experience of my career.
Quite simply, the Internet has revolutionized the way I interact with the outside world, altered my work habits, and burst the bubble around my PC. It has also challenged my thinking about the future of personal communications technology. And I believe that sooner — rather than later — these changes will be mapped onto society as a whole.

LO

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.