Cracow, Poland

Communication and Media Studies
(field of studies: Journalism and Social Communication)

Bachelor's
Table of contents
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⇑Communication and Media Studies at UPJPII

Language: EnglishStudies in English
Subject area: journalism and information
Kind of studies: full-time studies
  • Description:

  • pl
University website: rekrutacja.upjp2.edu.pl/en/

⇑Why choose the Communication and Media Studies specialisation at UPJPII?

dlaczego-warto-studiowac-na-UPJPII
Why study it:

Communication and Media Studies is an English-taught specialisation within the full-time first-cycle (bachelor's) programme Dziennikarstwo i komunikacja społeczna (Journalism and Social Communication) at the Pontifical University of John Paul II in Krakow (UPJPII), run by the Faculty of Communication Sciences. It suits students interested in how media and communication affect our lives and society, who want to develop their communication and production skills.

Programme: from communication theory to media production

The programme combines theory and practice. Courses include communication theory, media history and culture, media sociology, language and stylistics, and media content production and distribution. You learn how media influence the way we think and behave, and how we communicate in different situations. Further areas cover press, radio, television and online journalism, journalistic rhetoric and creative writing, ethics, promotion, advertising, marketing and branding, as well as digital media analysis and management.

Practical training covers camera operation and image editing, sound engineering and editing, radio and television production, press and art photography, creativity in new media, running editorial and press offices, and network analytics.

Languages: a specialisation taught in English

The specialisation is taught in English – and its programme includes interpersonal, social and intercultural communication.

After graduation: media, advertising, production and freelancing

Graduates can work, among others, in:

  • journalism – newspapers, magazines, television, radio and online media,
  • advertising, PR and marketing – campaigns and strategies for brands and companies,
  • film and TV production – as producers, editors, directors or camera operators,
  • education, media libraries and archives,
  • freelancing – as journalists, directors, editors or advertising and PR specialists.

Did you know? Graduates of Journalism and Social Communication at UPJPII work, among others, at TVP1, TVP Kraków, Radio Kraków and Interia.pl, as well as in regional and national press newsrooms, PR and advertising agencies, press offices and event agencies.

As of the 2026/27 admissions, based on the programme page at rekrutacja.upjp2.edu.pl and the UPJPII recruitment brochure.

⇑Test: Is Communication and Media Studies the right fit for you?

Communication and Media Studies test

Answer all the questions and find out if Communication and Media Studies is the right degree for you!

1. Do you enjoy expressing your thoughts clearly in speech and writing?

2. How interested are you in media, journalism, or digital platforms?

3. Do you like analysing how information influences people’s opinions and decisions?

4. How do you feel about teamwork in media or creative projects?

5. Are you interested in storytelling through different media (text, video, podcasts, visuals)?

6. How do you usually handle presenting ideas in front of others?

7. How appealing is the idea of researching communication patterns or media trends?

8. Do you see yourself working in professions connected with media, PR, or communication?

9. How comfortable are you with adapting to new technologies and digital tools?

10. What motivates you the most in the field of Communication and Media Studies?

⇑Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, feminist theory, and information theory.

Contact:

ul. Kanonicza 25
31-002 Kraków
phone: (48 12) 88 98 617
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