Managerial Economics

1. A firm is considering raising its prices. What do you need to know first?

2. How do you feel about econometrics – estimating demand or cost functions from real data?

3. Two rival firms are deciding whether to launch advertising campaigns. Would you model their choices with game theory?

4. Management must decide whether to enter a new market. How do you contribute?

5. How do you feel about behavioural economics – how real customers and managers depart from purely rational choices?

6. The programme is taught in English, and you’ll discuss business cases with students from many countries. How do you feel?

7. A manager insists on continuing a failing project because so much has already been spent. What do you say?

8. How would you design a bonus scheme for a sales team?

9. Which future role sounds most like you?

10. What motivates you most to pursue a Master’s degree in Managerial Economics?