Field of studies E-commerce (studies in Polish) - University of Gdańsk (Uniwersytet Gdański), UG (Gdańsk) - Financial Management - Bachelor's and Master's programmes in Poland

1. An online store’s sales have stopped growing. How would you find out why?

I analyse the conversion funnel, traffic sources, customer cohorts and competitors’ offers, then test improvements. I’d launch a discount and see what happens. I wouldn’t know where to look.

2. How do you feel about planning an omnichannel strategy that links an online store, physical shops and a mobile app?

Very interested – I’d make sure stock, prices and returns work consistently across every channel. It sounds complicated, but I’d help. It doesn’t interest me.

3. The company wants to start selling to customers abroad. What do you consider?

Logistics, payment methods, local consumer law, taxes, language and customer service for each new market. Translating the website should be enough. It sounds too complicated to bother with.

4. How do you feel about dynamic pricing and personalised product recommendations driven by algorithms?

Fascinated – I want to understand how they work and use them responsibly. Fine, as long as a tool does it automatically. I’m not interested.

5. Delivery times are getting longer and returns are rising. As e-commerce manager, what do you do?

I review fulfilment with our logistics partners, analyse the reasons for returns and set clear performance targets. I apologise to customers and hope it improves. It’s not my problem.

6. You manage a team of marketers, developers and customer service staff. How does that feel?

Natural – I like coordinating different specialists towards shared goals. I’d manage, but I prefer working on my own. I wouldn’t want that responsibility.

7. The programme is taught in English, and you’ll work on projects with students from many countries. How do you see that?

As a real advantage – online retail is international, and I’m happy to discuss strategy and data in English. I’d cope, but group discussions in English would stress me. I’d rather study in my own language, with people from my own country.

8. Would you like to analyse customer retention and lifetime value for your Master’s thesis?

Yes – I’d enjoy turning real sales data into recommendations for a business. Maybe, if the data were already prepared. No, that doesn’t appeal to me.

9. Which future role appeals to you most?

E-commerce director, head of online sales or founder of a growing online brand. Some job in online sales. Something unrelated to e-commerce.

10. What motivates you most to pursue a Master’s degree in E-Commerce?

The chance to lead online sales strategically and grow e-commerce businesses on a larger scale. A Master’s degree should help me get promoted. I’m not sure it’s for me

E-commerce
(field of studies: Economics)

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E-commerce(field of studies: Economics)

⇑E-commerce at UG

⇑Test: Is E-Commerce the right fit for you?

Go to:

Contact:

E-commerce
(field of studies: Economics)