Poznań, Poland

Graphic Design

Grafika projektowa

Master's
Table of contents
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⇑Graphic Design at UAP

Language: PolishStudies in Polish
Subject area: arts
Kind of studies: part-time studies
University website: uap.edu.pl/english

⇑Test: Is Graphic Design the right fit for you?

graphic-designers-reviewing-colour-swatches-and-poster-proofs-test

10 questions · two minutes

1. You’re asked to create a complete visual identity for a cultural institution – logo, typography, colour system and signage. Where do you start?

2. How do you feel about choosing and pairing typefaces and adjusting the spacing in headlines?

3. A client rejects the concept you believe is the strongest. What do you do?

4. Your diploma could be an authorial project, such as an experimental poster series, a publication or your own typeface. How does that sound?

5. Critiques are held in English in an international group. How do you feel about that?

6. You’re asked to art-direct a campaign, leading an illustrator, a photographer and a junior designer. How do you feel?

7. Your design has to be readable for people with impaired vision and printed in a sustainable way. What is your attitude?

8. Do you have a portfolio from your previous studies or work?

9. Would you analyse why a classic modernist poster still works today?

10. What motivates you most to pursue a Master’s degree in Graphic Design?

⇑Definitions and quotes

Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns). Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design thinking.
Graphic Design
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Design
Good design looks right. It is simple (clear and uncomplicated). Good design is also elegant, and does not look contrived. A map should be aesthetically pleasing, thought provoking, and communicative
Arthur H. Robinson (1953) Elements of Cartography p. 318
Design
From a structural point of view, design is totally useless... I tried to give my products a little sense and energy. But even when I gave the best of myself, it was absurd.
Philippe Starck (2008) in: "Les doutes existentiels de Philippe Starck", Marie-Douce Albert, Le Figaro, March 28, 2008, p. 32
Design
This is exactly the meaning of design: the conflict between form and content, form being the problem. [...] It is the coming together of form and content that is the realization of design.
Paul Rand (2008), Conversations with Students p. 32
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