Olkusz, Poland

Marketing and Sales Management
(field of studies: Management)

Marketing i zarządzanie sprzedażą

Master's
Table of contents

⇑Marketing and Sales Management at WSB Olkusz

Field of studies: Management
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: part-time studies
University website: wsb.edu.pl/olkusz

⇑Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Sales
Love and admiration are drowned in these astronomical figures.
Georges Duhamel, In Defense of Letters (1937), E. Bozman, trans. (1939), p. 110
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
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