Warsaw, Poland

Marketing Management
(field of studies: Management)

Zarządzanie marketingowe

Master's
Table of contents
Marketing Management study

Marketing Management at Merito Warszawa

Field of studies: Management
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.merito.pl/english/warszawa

Test: Is Marketing Management the right fit for you?

Marketing Management test

Answer all the questions and find out if Marketing Management is the right field of study for you!

1. How do you perceive the role of a marketing manager in a modern organization?

2. What is your approach to data analysis in marketing (e.g., Google Analytics, CRM data)?

3. Which area of digital marketing are you most eager to develop during your master's studies?

4. How important is building a consistent brand image (brand management) to you?

5. Are you willing to deepen your knowledge of consumer psychology to better understand customer decision-making processes?

6. Is the analysis of financial metrics in marketing, such as ROI (Return on Investment), important to you?

7. Thinking about your career after completing your master's studies, do you see yourself in the role of a marketing team leader?

8. To what extent are you interested in new technologies in marketing (e.g., AI, automation, MarTech)?

9. Are you prepared for continuous learning and adaptation to the rapidly changing market environment?

10. What is your main motivation for undertaking second-cycle (Master's) studies in Marketing Management?

Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing Management
Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service.
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Management
In the past the man has been first; in the future the system must be first. This in no sense, however, implies that great men are not needed. On the contrary, the first object of any good system must be that of developing first-class men.
Frederick Winslow Taylor (1911) Principles of Scientific Management. p. 2
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001

Contact:

ul. Łabiszyńska 25
03-204 Warszawa

Domaniewska 50
02-672 Warszawa
Tel.: 22 256 23 00
E-mail: rekrutacja.targowek@warszawa.merito.pl
rekrutacja.mokotow@warszawa.merito.pl
Privacy Policy