EN

EN
CS
DE
ES
FR
HU
IT
PL
PT
РУ
SK
TR
УК
AR
中文
studies-in-poland.pl
study in Poland
study in English
study ideas
universities
degree programs
doctoral studies
pg diploma
MBA
Study in Europe
United Kingdom
Albania
Andorra
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Monaco
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Russia
San Marino
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
« Bachelor's and Master's programmes in Poland   « Universities in Poland
Warsaw, Poland
VIZJA University

Social Media and Digital Marketing

Media społecznościowe i marketing cyfrowy

Bachelor's
Table of contents
studenci-wybieraja-zdjecia-do-kampanii-w-mediach-spolecznosciowych

⇑Social Media and Digital Marketing at VIZJA

Language: Polish and EnglishStudies in Polish and EnglishStudies in Polish and English
Subject area: journalism and information
Kind of studies: full-time studies, part-time studies
University website: ufm.vizja.pl/

⇑Test: Is Social Media and Digital Marketing the right fit for you?

students-filming-a-product-video-with-a-smartphone-on-a-tripod

10 questions · two minutes

1. A short video you posted on social media suddenly gets loads of views. What are you most curious about?

2. A local café asks you to help run its social media. Where do you start?

3. How do you react to online ads?

4. You’ll study in English in an international environment, creating campaigns with people from different countries for audiences from different cultures. How does that sound?

5. A campaign you’re running is getting lots of likes, but hardly anyone is buying the product. What do you do?

6. Do you run, or have you ever run, your own account, blog or channel?

7. A wave of critical comments appears under a post for a brand you manage. How do you respond?

8. Social media algorithms change all the time. How do you feel about that?

9. Which role in a marketing team appeals to you most?

10. What motivates you most to study Social Media and Digital Marketing?

⇑Definitions and quotes

Digital
Digital usually refers to something using digits, particularly binary digits.
Wikipedia
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Social
Living organisms including humans are social when they live collectively in interacting populations, whether they are aware of it, and whether the interaction is voluntary or involuntary.
Wikipedia
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Wikiquote
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Wikiquote
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
Wikiquote
    Share
  • Messenger
  • Messenger
  • whatsapp
  • e-mail
  • Facebook
  • Twitter
  • LinkedIn
Go to
« back - Fields of studies
StudentNews Group - about us
Privacy Policy