PR and Image Communication
(field of studies: Journalism and Social Communication)

Thou shalt not make unto thee any graven image (Hebrew פסל) or any likeness of any thing that is in heaven above, or that is in the earth beneath, or that is in the water under the earth.

When the crucified Jesus is called the 'image of the invisible God', the meaning is that this is God, and God is like this.

The Ethiops say that their gods are flat-nosed and black,
While the Thracians say that theirs have blue eyes and red hair.
Yet if cattle or horses or lions had hands and could draw,
And could sculpt like men, then the horses would draw their gods
Like horses, and cattle like cattle; and each they would shape
Bodies of gods in the likeness, each kind, of their own.