Warsaw, Poland

Brand and Customer Experience Management
(field of studies: Marketing and Sales)

Zarządzanie marką i doświadczeniami klienta

Master's
Table of contents

Brand and Customer Experience Management at Civitas

Field of studies: Marketing and Sales
Language: PolishStudies in Polish
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.civitas.edu.pl/en/

Definitions and quotes

Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Customer
In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.
Experience
Experience is the knowledge or mastery of an event or subject gained through involvement in or exposure to it. Terms in philosophy such as "empirical knowledge" or "a posteriori knowledge" are used to refer to knowledge based on experience. A person with considerable experience in a specific field can gain a reputation as an expert. The concept of experience generally refers to know-how or procedural knowledge, rather than propositional knowledge: on-the-job training rather than book-learning.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Experience
Tu proverai si come sa di sale
Lo pane altrui, e com' è duro calle
Lo scendere e'l salir per l'altrui scale.
Thou shalt know by experience how salt the savor is of other's bread, and how sad a path it is to climb and descend another's stairs.
Management
In the past the man has been first; in the future the system must be first. This in no sense, however, implies that great men are not needed. On the contrary, the first object of any good system must be that of developing first-class men.
Frederick Winslow Taylor (1911) Principles of Scientific Management. p. 2
Experience
Experience is not a matter of having actually swum the Hellespont, or danced with the dervishes, or slept in a doss-house. It is a matter of sensibility and intuition, of seeing and hearing the significant things, of paying attention at the right moments, of understanding and coordinating. Experience is not what happens to a man; it is what a man does with what happens to him.
Aldous Huxley, Texts and Pretexts, introduction (1932).

Contact:

Pałac Kultury i Nauki
plac Defilad 1
00-901 Warszawa
Privacy Policy