Wrocław, Poland

Content Marketing and Storytelling 360°
(field of studies: Marketing and Sales)

Content Marketing i storytelling 360°

Bachelor's
Table of contents

Content Marketing and Storytelling 360° at Merito Wrocław

Field of studies: Marketing and Sales
Language: PolishStudies in Polish
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.merito.pl/english/wroclaw

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Storytelling
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view.
Storytelling
A schoolboy's tale, the wonder of an hour!
Lord Byron, Childe Harold's Pilgrimage, Canto II (1812), Stanza 2.
Storytelling
Which his fair tongue—conceit's expositor—
Delivers in such apt and gracious words,
That aged ears play truant at his tales,
And younger hearings are quite ravished.
William Shakespeare, Love's Labour's Lost (c. 1595-6), Act II, scene 1, line 72.
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)

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