Wrocław, Poland

Social Media and Digital Marketing

Media społecznościowe i marketing cyfrowy

Bachelor's
Table of contents
studenci-wybieraja-zdjecia-do-kampanii-w-mediach-spolecznosciowych

⇑Social Media and Digital Marketing at UZW

Language: PolishStudies in Polish
Subject area: journalism and information
Kind of studies: full-time studies, part-time studies

⇑Test: Is Social Media and Digital Marketing the right fit for you?

students-filming-a-product-video-with-a-smartphone-on-a-tripod

10 questions · two minutes

1. A short video you posted on social media suddenly gets loads of views. What are you most curious about?

2. A local café asks you to help run its social media. Where do you start?

3. How do you react to online ads?

4. You’ll study in English in an international environment, creating campaigns with people from different countries for audiences from different cultures. How does that sound?

5. A campaign you’re running is getting lots of likes, but hardly anyone is buying the product. What do you do?

6. Do you run, or have you ever run, your own account, blog or channel?

7. A wave of critical comments appears under a post for a brand you manage. How do you respond?

8. Social media algorithms change all the time. How do you feel about that?

9. Which role in a marketing team appeals to you most?

10. What motivates you most to study Social Media and Digital Marketing?

⇑Definitions and quotes

Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Social
Living organisms including humans are social when they live collectively in interacting populations, whether they are aware of it, and whether the interaction is voluntary or involuntary.
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
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