Wrocław, Poland

Advertising and Creative Photography
(field of studies: Journalism and Social Communication)

Fotografia reklamowa i kreacyjna

Bachelor's
Table of contents

Advertising and Creative Photography at IDEIS Wrocław

Language: PolishStudies in Polish
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.ideis.pl/english

Definitions and quotes

Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Photography
Photography is the science, art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.
Advertising
Living in age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
J. B. Priestley, "The Disillusioned", 1929; in The Balconinny, and Other Essays, 1969, p. 30.
Photography
Photography is the simultaneous recognition, in a fraction of a second, of the significance of an event as well as of a precise organisation of forms which give that event its proper expression.
Henri Cartier-Bresson as cited in: Bruce Elder (1989) Image and identity: reflections on Canadian film and culture. p. 114
Advertising
She’s the quintessence of the horror behind the bright billboard. She’s the smile that tricks you into throwing away your money and your life. She’s the eyes that lead you on and on, and then show you death. She’s the creature you give everything for and never really get. She’s the being that takes everything you’ve got and gives nothing in return. When you yearn towards her face on the billboards, remember that. She’s the lure. She’s the bait. She’s the Girl.
Fritz Leiber, The Girl with the Hungry Eyes (1949) in the collection Night’s Black Agents

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