Cultural Diplomacy in New Media
(Public Diplomacy)

Cultural diplomacy a type of public diplomacy and soft power that includes the "exchange of ideas, information, art, language and other aspects of culture among nations and their peoples in order to foster mutual understanding". The purpose of cultural diplomacy is for the people of a foreign nation to develop an understanding of the nation's ideals and institutions in an effort to build broad support for economic and political goals. In essence "cultural diplomacy reveals the soul of a nation", which in turn creates influence. Though often overlooked, cultural diplomacy can and does play an important role in achieving national security efforts.

Diplomacy is the art and practice of conducting negotiations between representatives of states. It usually refers to international diplomacy, the conduct of international relations through the intercession of professional diplomats with regard to a full range of topical issues. International treaties are usually negotiated by diplomats prior to endorsement by national politicians. David Stevenson reports that by 1900 the term "diplomats" also covered diplomatic services, consular services and foreign ministry officials.

New media are forms of media that are native to computers, computational and relying on computers for distribution. Some examples of new media are websites, mobile apps, virtual worlds, multimedia, computer games, human-computer interface, computer animation and interactive computer installations.