Creative Management at Collegium Da Vinci in Poznań is a Bachelor's programme taught in English. It suits people who like teamwork, planning and creative ideas, and who want to turn knowledge into concrete action.
The programme combines marketing, management, innovation and personal development. You gain broad knowledge of how markets and businesses work, and learn modern marketing techniques, work organisation and effective leadership.
Core modules include introduction to creative management, psychology and communication in the management process, marketing, economics for managers, business leadership, service design, entrepreneurship, business law, strategic management and experience marketing. You learn through projects, including interdisciplinary ones, and through case studies of real market projects, taught by lecturers who are industry practitioners.
CDV does not use rigid specialisations. Alongside the core curriculum you choose elective modules, and your choices shape the direction you take. The programme page describes two areas:
Internships are an essential part of studying at CDV. The university's Career Office helps you reach companies that cooperate with it. You apply what you have learned, verify your skills, build professional contacts and gain experience on real projects while watching more experienced professionals at work.
Programme at a glance
You can work in start-ups and corporations or run your own business, in companies developing new products and services, in advertising, digital and public relations agencies, in marketing and strategic development departments, and in consulting companies. Roles named by the programme include project leader, product manager, product owner, innovation manager and marketing manager.
Did you know? In the first years you take the Clifton StrengthsFinder and Insightful Profiler tests, which show your natural strengths and your typical role in a team.
Based on the programme pages at cdv.pl.
