studies-in-poland.pl
study in Poland
study in English
study ideas
universities
degree programs
doctoral studies
pg diploma
MBA
short courses
professional diplomas
« Bachelor's and Master's programmes in Poland   « Universities in Poland
Poznań, Poland
WSB Merito University in Poznan

Marketing Management
(field of studies: Management)

Zarządzanie marketingowe

Master's
Table of contents
Marketing Management study

⇑Marketing Management at Merito Poznań

Field of studies: Management
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
  • Description:

  • pl
University website: www.merito.pl/english/poznan

⇑Test: Is Marketing Management the right fit for you?

Marketing Management test

Answer all the questions and find out if Marketing Management is the right field of study for you!

1. How do you perceive the role of a marketing manager in a modern organization?

2. What is your approach to data analysis in marketing (e.g., Google Analytics, CRM data)?

3. Which area of digital marketing are you most eager to develop during your master's studies?

4. How important is building a consistent brand image (brand management) to you?

5. Are you willing to deepen your knowledge of consumer psychology to better understand customer decision-making processes?

6. Is the analysis of financial metrics in marketing, such as ROI (Return on Investment), important to you?

7. Thinking about your career after completing your master's studies, do you see yourself in the role of a marketing team leader?

8. To what extent are you interested in new technologies in marketing (e.g., AI, automation, MarTech)?

9. Are you prepared for continuous learning and adaptation to the rapidly changing market environment?

10. What is your main motivation for undertaking second-cycle (Master's) studies in Marketing Management?

⇑Definitions and quotes

Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing Management
Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its desired consumer segment with the goal of maximizing sales of a particular product or service.
Wikipedia
Management
It is better to first get the right people on the bus, the wrong people off the bus, and the right people in the right seats, and then figure out where to drive.
Jim C. Collins (2001). Good to Great: Why Some Companies Make the Leap...and Others Don't p. 41.
Wikiquote
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Wikiquote
Management
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita (1987). Made in Japan, p. 154
Wikiquote
    Share
  • Messenger
  • Messenger
  • whatsapp
  • e-mail
  • Facebook
  • Twitter
  • LinkedIn
Go to
« back - Fields of studies
WSB Merito University in Poznan »

Contact:

Powstańców Wielkopolskich 5
61-895 Poznań
Map »
StudentNews Group - about us
Privacy Policy