Field of studies E-business: E-marketing & E-commerce (studies in Polish) - WSEI University (Uniwersytet WSEI w Lublinie), Akademia WSEI (Lublin) - E-Commerce - Bachelor's and Master's programmes in Poland

1. A friend wants to sell handmade jewellery online. Where do you advise them to start?

Work out who’s going to buy it, choose where to sell and think through pricing, shipping and promotion. Take some nice photos and list the items. Tell them nothing sells online anyway.

2. You’re shopping online and give up at the checkout because something puts you off. What goes through your mind?

What exactly put me off – delivery costs, a long form, no convenient way to pay – and how the shop could fix it. I look for the same product elsewhere. I close the tab and forget about it.

3. How do you read product descriptions and customer reviews when shopping online?

Closely – I notice which descriptions win me over and which put me off, and I wonder why reviews carry so much weight. I mostly look at the star rating. I don’t read them at all.

4. Classes and team projects will be in English, and your classmates will come from different countries – each with their own online shopping habits. How does that sound?

Really good – an online shop can sell worldwide, so understanding customers from different countries and being comfortable in English is a huge advantage. I’ll manage, though the specialist vocabulary in English will be new to me. I’d rather study only in my own language.

5. You run a small online shop and suddenly get far more orders than usual. What do you do?

Check where the customers are coming from and keep an eye on stock levels and shipping times so I don’t let anyone down. Celebrate and pack as many parcels as I can. Carry on as normal – it’ll work out somehow.

6. A customer writes to say their parcel arrived damaged. How do you respond?

Apologise, quickly offer a replacement or refund and check whether the packaging needs changing. Point them to the returns policy. Reply that it’s the courier’s fault, not mine.

7. Do you sign up to shop newsletters, and how do you read them?

Sometimes – and I notice which emails make me want to buy and which I delete straight away, and why. I sign up for the discount, then rarely open them. Never – it’s all spam to me.

8. How do you feel about numbers – working out margins, delivery costs or profit?

I like crunching them – I know that without it even a popular shop can lose money. I’ll do the sums if I have to, but I prefer creative tasks. I avoid number-crunching wherever I can.

9. You’re designing the homepage of an online shop. What matters most?

That customers can quickly find what they want, trust the shop and order easily – on their phone too. That it’s colourful and eye-catching. That it shows as many products as possible at once.

10. What motivates you most to study E-business: e-marketing & e-commerce?

The chance to run and grow online sales – from promoting a product, through the purchase, to a happy customer. An interest in online shopping and digital advertising. I’m not sure it’s for me

E-business: E-marketing & E-commerce

E-biznes: e-marketing & e-commerce

⇑E-business: E-marketing & E-commerce at Akademia WSEI

⇑Test: Is E-business: e-marketing & e-commerce the right fit for you?

⇑Definitions and quotes