Field of studies Digital Marketing (studies in Polish) - The School of Banking and Management - Academy of Applied Sciences in Krakow (Wyższa Szkoła Zarządzania i Bankowości - Akademia Nauk Stosowanych w Krakowie), WSZiB Kraków (Cracow) - Digital Marketing - Bachelor's and Master's programmes in Poland

Digital

Digital usually refers to something using digits, particularly binary digits.

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.

Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)

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Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

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Marketing

Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.

William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150

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Digital Marketing

Marketing cyfrowy

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