Warsaw, Poland

Executive MBA for the Direct Sales and Network Marketing Industry (DS/MLM)

Executive MBA dla Branży Sprzedaży Bezpośredniej i Marketingu Sieciowego (DS/MLM)

Table of contents

⇑Executive MBA for the Direct Sales and Network Marketing Industry (DS/MLM) at Pedagogium

Language: Polish Studies in Polish
Subject area: economy and administration
University website: pedagogium.pl

⇑Definitions and quotes

Industry
Industry is the production of goods or related services within an economy. The major source of revenue of a group or company is the indicator of its relevant industry. When a large group has multiple sources of revenue generation, it is considered to be working in different industries. Manufacturing industry became a key sector of production and labour in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies. This came through many successive rapid advances in technology, such as the production of steel and coal.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Sales
The ascetic Gotama … avoids watching dancing, singing, music and shows. He abstains from using garlands, perfumes, cosmetics, ornaments and adornments. … He refrains from running errands, from buying and selling.
Gautama Buddha, Digha Nikaya, M. Walshe, trans. (1987), Sutta 1, verse 1.10, p. 69
Industry
Do we realize that industry, which has been our good servant, might make a poor master?
Aldo Leopold "A Plea for Wilderness Hunting Grounds" [1925]; Published in Aldo Leopold's Southwest, David E. Brown and Neil B. Carmony (eds.) 1990 , p. 160.
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