Gdańsk, Poland

Generative AI in Marketing. Generative Artificial Intelligence in Marketing and Communication

Generative AI in Marketing. Generatywna Sztuczna Inteligencja w marketingu i komunikacji

Table of contents

Generative AI in Marketing. Generative Artificial Intelligence in Marketing and Communication at Merito Gdańsk

Language: Polish Studies in Polish
University website: www.merito.pl/english/gdansk

Definitions and quotes

Artificial Intelligence
Artificial intelligence (AI, also machine intelligence, MI) is intelligence demonstrated by machines, in contrast to the natural intelligence (NI) displayed by humans and other animals. In computer science AI research is defined as the study of "intelligent agents": any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals. Colloquially, the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving".
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Intelligence
Intelligence has been defined in many different ways to include the capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, and problem solving. It can be more generally described as the ability to perceive or infer information, and to retain it as knowledge to be applied towards adaptive behaviors within an environment or context.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Intelligence
The eulogies of my intelligence are positively intended to evade the question “Is what she says true?”
Simone Weil, Letter to her parents, 1943
Artificial Intelligence
I have grown accustomed to the disrespect expressed by some of the participants for their colleagues in the other disciplines. "Why, Dan," ask the people in artificial intelligence, "do you waste your time conferring with those neuroscientists? They wave their hands about 'information processing' and worry about where it happens, and which neurotransmitters are involved, but they haven't a clue about the computational requirements of higher cognitive functions." "Why," ask the neuroscientists, "do you waste your time on the fantasies of artificial intelligence? They just invent whatever machinery they want, and say unpardonably ignorant things about the brain." The cognitive psychologists, meanwhile, are accused of concocting models with neither biological plausibility nor proven computational powers; the anthropologists wouldn't know a model if they saw one, and the philosophers, as we all know, just take in each other's laundry, warning about confusions they themselves have created, in an arena bereft of both data and empirically testable theories. With so many idiots working on the problem, no wonder consciousness is still a mystery. All these charges are true, and more besides, but I have yet to encounter any idiots. Mostly the theorists I have drawn from strike me as very smart people – even brilliant people, with the arrogance and impatience that often comes with brilliance – but with limited perspectives and agendas, trying to make progress on the hard problems by taking whatever shortcuts they can see, while deploring other people's shortcuts. No one can keep all the problems and details clear, including me, and everyone has to mumble, guess and handwave about large parts of the problem.
Daniel Dennett (1991) Consciousness Explained

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