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« Postgraduate diploma in Poland
Łódź, Poland
WSB Merito University in Lodz

Marketing and B2B Sales

Marketing i sprzedaż B2B

Table of contents

⇑Marketing and B2B Sales at Merito Łódź

Language: Polish Studies in Polish
Subject area: economy and administration
University website: www.merito.pl

⇑Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Wikipedia
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Wikiquote
Sales
The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.
Herbert Marcuse, One Dimensional Man (1964), p. 57
Wikiquote
Sales
The sales department isn't the whole company, but the whole company had better be the sales department.
Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11
Wikiquote

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