Radom, Poland

Psychology of Advertising and Communication

Psychologia reklamy i komunikacji

Table of contents

⇑Psychology of Advertising and Communication at EUST

Language: Polish Studies in Polish
Subject area: social
University website: www.eust.pl/en

⇑Definitions and quotes

Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Psychology
The Savage interrupted him. "But isn't it natural to feel there's a God?"
"You might as well ask if it's natural to do up one's trousers with zippers," said the Controller sarcastically. "You remind me of another of those old fellows called Bradley. He defined philosophy as the finding of bad reason for what one believes by instinct. As if one believed anything by instinct! One believes things because one has been conditioned to believe them. Finding bad reasons for what one believes for other bad reasons–that's philosophy. People believe in God because they've been conditioned to.
"But all the same," insisted the Savage, "it is natural to believe in God when you're alone–quite alone, in the night, thinking about death …"
"But people never are alone now," said Mustapha Mond. "We make them hate solitude; and we arrange their lives so that it's almost impossible for them ever to have it."
Aldous Huxley, Brave New World, chapter 17
Advertising
I honestly believe that advertising is the most fun you can have with your clothes on.
Jerry Della Femina, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War (1970), p. 270
Advertising
Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.
Chuck Palahniuk, Fight Club (1996)
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