Gdynia, Poland

Strategic Medical Marketing and Communication in Healthcare

Strategiczny marketing medyczny i komunikacja w ochronie zdrowia

Table of contents

Strategic Medical Marketing and Communication in Healthcare at Merito Gdynia

Language: Polish Studies in Polish
University website: www.merito.pl/english/gdynia

Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
Bill Hicks (1961 - 1994), "Revelations" (1992)
Healthcare
Criticism should not be focused on Nazi Germany alone but extend beyond to include physicians in democratic countries, as well. Physicians outside Germany before the war, in the United States in particular were well aware of the evolving racist thrust of the health care system. They chose to remain silent.
William E. Seidelman (1992). Quoted in, The War Against Children of Color: Psychiatry Targets Inner-City Youth (1998), Peter R. Breggin, M.D., Common Courage Press, Monroe, Maine, ISBN 1567511279 ISBN 1567511260 ( 2002 ed., ISBN 1567511260 ISBN 9781567511260 ch. 7, Condemned by Science: The Role of Psychiatry in the Holocaust, p. 124. [1]
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001

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