Gdynia, Poland

Artificial Intelligence in Digital Marketing

Sztuczna inteligencja w digital marketingu

Table of contents

Artificial Intelligence in Digital Marketing at Merito Gdynia

Language: Polish Studies in Polish
University website: www.merito.pl/english/gdynia

Definitions and quotes

Artificial Intelligence
Artificial intelligence (AI, also machine intelligence, MI) is intelligence demonstrated by machines, in contrast to the natural intelligence (NI) displayed by humans and other animals. In computer science AI research is defined as the study of "intelligent agents": any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals. Colloquially, the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving".
Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Intelligence
Intelligence has been defined in many different ways to include the capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, and problem solving. It can be more generally described as the ability to perceive or infer information, and to retain it as knowledge to be applied towards adaptive behaviors within an environment or context.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Intelligence
For the eye of the intellect "sees in all objects what it brought with it the means of seeing."
Thomas Carlyle, Varnhagen Von Ense's Memoirs, London and Westminster Review (1838).
Artificial Intelligence
“Either,” he proceeds, “a great deal of action that has been called purely mechanical and unconscious must be admitted to contain more elements of consciousness than has been allowed hitherto (and in this case germs of consciousness will be found in many actions of the higher machines)—Or (assuming the theory of evolution but at the same time denying the consciousness of vegetable and crystalline action) the race of man has descended from things which had no consciousness at all. In this case there is no à priori improbability in the descent of conscious (and more than conscious) machines from those which now exist, except that which is suggested by the apparent absence of anything like a reproductive system in the mechanical kingdom.
Samuel Butler, Erewhon: Or, Over the Range (1872)
Intelligence
I not only use all the brains that I have, but all that I can borrow.
Woodrow Wilson, Speech to the National Press Club (20 March 1914).

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