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« Postgraduate diploma in Poland
Bydgoszcz, Poland
WSB Merito University in Bydgoszcz

Cultural Marketing

Marketing kultury

Table of contents

⇑Cultural Marketing at Merito Bydgoszcz

Language: Polish Studies in Polish
Subject area: economy and administration
Studies online Studies online
University website: www.merito.pl

⇑Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Wikiquote
Marketing
Society drives people crazy with lust and calls it advertising.
John Lahr (1941- ), The Guardian (August 1989)
Wikiquote
Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
American Marketing Association (1985), as quoted in Principles of Marketing Management (1986) by R. P. Bagozzi, p. 26
Wikiquote

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