"Diversity" has become an omnipresent emblem of openness and fairness. It is now an essential component of corporate responsibility: there is a widespread expectation for companies to show their commitment to "diversity", elements of a "diversity" policy and evidence (e.g., smiling pictures) of a diverse workforce in annual reports, websites, promotional and recruitment materials.
Steven Vertovec, "Diversity and the Social Imaginary" (2012)