Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Intelligence
Intelligence has been defined in many different ways to include the capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, and problem solving. It can be more generally described as the ability to perceive or infer information, and to retain it as knowledge to be applied towards adaptive behaviors within an environment or context.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Intelligence
We should take care not to make the intellect our god; it has, of course, powerful muscles, but no personality.
Albert Einstein, "The Goal of Human Existence", Out of My Later Years (1956), p. 260
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Intelligence
Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.
George Orwell, in a review of A Coat of Many Colours: Occasional Essays by Herbert Read, Poetry Quarterly (Winter 1945).
