Creating and Managing Luxury Brands

Then there is that glorious Epicurean paradox, uttered by my friend, the Historian in one of his flashing moments: "Give us the luxuries of life, and we will dispense with its necessaries."

Sofas 'twas half a sin to sit upon,
So costly were they; carpets, every stitch
Of workmanship so rare, they make you wish
You could glide o'er them like a golden fish.

O Luxury! thou curst by Heaven's decree.