Warsaw, Poland

Organisation Image Management in New Media

Zarządzanie wizerunkiem organizacji w nowych mediach

Language: Polish Studies in Polish
University website: www.pja.edu.pl/en/
Image
An image (from Latin: imago) is an artifact that depicts visual perception, for example, a photo or a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
New Media
New media are forms of media that are native to computers, computational and relying on computers for distribution. Some examples of new media are websites, mobile apps, virtual worlds, multimedia, computer games, human-computer interface, computer animation and interactive computer installations.
Image
His own image; no longer a dark, gray bird, ugly and disagreeable to look at, but a graceful and beautiful swan. To be born in a duck's nest, in a farmyard, is of no consequence to a bird, if it is hatched from a swan's egg.
Hans Christian Andersen, The Ugly Duckling & Other Tales, Interactive Media, 15 October 2012, p. 14.
Management
Management is defined here as the accomplishment of desired objectives by establishing an environment favorable to performance by people operating in organized groups. Each of the managerial functions (planning, organizing, staffing, , directing, and controlling) is analyzed and described in a systematic way. As this is done, both the distilled experience of practicing managers and the findings of scholars are presented. This is approached in such a way that the reader may grasp the relationships between each of the functions, obtain a clear view of the major principles underlying them.
Harold Koontz and Cyril O'Donnell. Principles of Management; An Analysis of Managerial Functions. 1968, p. 1
Image
If you were to really hate and dislike a picture with all your heart, so that you could not bear to see or hear of it, how would you like it if someone insisted on getting to know and honor you through such a hated, horrible book? ... And God says that he does not like any image which we make, and ... that he hates and despises all who love images.
Andreas Karlstadt, On the Removal of Images (1522), p. 109
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