Łódź, Poland

AI Content Marketing – Digital Journalism and PR

AI Content Marketing – dziennikarstwo cyfrowe i PR

Table of contents

⇑AI Content Marketing – Digital Journalism and PR at SAN

Language: Polish Studies in Polish
Subject area: computer science
University website: san.edu.pl/en

⇑Definitions and quotes

Digital
Digital usually refers to something using digits, particularly binary digits.
Journalism
Journalism refers to the production and distribution of reports on recent events. The word journalism applies to the occupation (professional or not), the methods of gathering information and organising literary styles. Journalistic mediums include print, television, radio, Internet and in the past: newsreels.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
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