Cracow, Poland

Personal and Institutional Image Management

Zarządzanie wizerunkiem osób i instytucji

Table of contents

Personal and Institutional Image Management at WSZiB Kraków

Language: Polish Studies in Polish
University website: www.wszib.edu.pl

Definitions and quotes

Image
An image (from Latin: imago) is an artifact that depicts visual perception, for example, a photo or a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Management
Understanding the concept of competency is a prerequisite to understanding his integrated model of management.
Richard Boyatzis (1982) Competent Manager: A Model for Effective Performance. p. 10
Management
Management of many is the same as management of few. It is a matter of organization.
Sun Tzu (c. 6th century BC) The Art of War
Management
A company will get nowhere if all of the thinking is left to management.
Akio Morita (1987). Made in Japan, p. 149
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