Gdańsk, Poland

Shaping the Organisation’s Image in the Media (Press Spokesperson Work)

Kreowanie wizerunku organizacji w mediach (praca rzecznika prasowego)

Table of contents

Shaping the Organisation’s Image in the Media (Press Spokesperson Work) at WSSE

Language: Polish Studies in Polish
Subject area: economy and administration
University website: wsse.edu.pl

Definitions and quotes

Image
An image (from Latin: imago) is an artifact that depicts visual perception, for example, a photo or a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.
Press
Press may refer to
Image
When the crucified Jesus is called the 'image of the invisible God', the meaning is that this is God, and God is like this.
David Lauber, Barth on the Descent Into Hell: God, Atonement and the Christian Life, Ashgate, 2004, p. 114.
Image
Memory offers up its gifts only when jogged by something in the present. It isn't a storehouse of fixed images and words, but a dynamic associative network in the brain that is never quiet and is subject to revision each time we retrieve an old picture or old words.
Siri Hustvedt, he Sorrows of an American, Hachette UK, 2 February 2012, p. 68
Press
Well, I am reading more and enjoying it less—[laughter]—and so on, but I have not complained nor do I plan to make any general complaints. I read and talk to myself about it, but I don't plan to issue any general statement on the press. I think that they are doing their task, as a critical branch, the fourth estate. And I am attempting to do mine. And we are going to live together for a period, and then go our separate ways. [Laughter].
John F. Kennedy, when asked to comment on the press in general, news conference, May 9, 1962. Public Papers of the Presidents of the United States: John F. Kennedy, 1962, p. 376 (1963).
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