Film production – full-time programme

To those who clamor, as many now do, "Produce! Produce!" one simple question may be addressed:—"Produce what?" ...What can be more childish than to urge the necessity that productive power should be increased, if part of the productive power which exists already is misapplied? Is not less production of futilities as important as, indeed a condition of, more production of things of moment? ... Yet this result of inequality ... cannot be prevented, or checked, or even recognized by a society which excludes the idea of purpose from its social arrangements and industrial activity.

It makes unavoidably necessary an entirely new organization of society in which production is no longer directed by mutually competing individual industrialists but rather by the whole society operating according to a definite plan and taking account of the needs of all.

The mass is a matrix from which all traditional behavior toward works of art issues today in a new form. Quantity has been transmuted into quality. The greatly increased mass of participants has produced a change in the mode of participation.