Psychology in Marketing Communication

Psychology has a long past, but only a short history.

I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.

[Modern psychology] appears as the sickly offspring of average common sense when it is taken as what it professes to be—a science of the inner life. The entire achievements of the so-called science in this respect is outweighed by a single page of Goethe’s or of Jean Paul’s psychology; and it is impossible to evade the bitter truth which Novalis already has summed up, when he says that so-called psychology is one of those idols which have usurped the place in the sanctuary where true images of the gods should stand.