Wrocław, Poland

Customer Relationship Management in Theory and Practice

Zarządzanie relacjami z klientami w teorii i praktyce

Table of contents

Customer Relationship Management in Theory and Practice at UEW

Language: Polish Studies in Polish
University website: uew.pl/en

Definitions and quotes

Customer
In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Theory
A theory is a contemplative and rational type of abstract or generalizing thinking, or the results of such thinking. Depending on the context, the results might, for example, include generalized explanations of how nature works. The word has its roots in ancient Greek, but in modern use it has taken on several related meanings.
Theory
The final test of a theory is its capacity to solve the problems which originated it.
George Dantzig (1963) Linear Programming and Extensions, Princeton University Press, p. vii.
Management
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita (1987). Made in Japan, p. 154
Theory
During the period that began with classical Greece and ended with late pagan antiquity, philosophy was more than merely a theoretical discipline. Even when Aristotle identified philosophy with "theory," his purpose is to argue ... that a life of theoretical activity, the life of philosophy, was the best life that human beings could lead.
Alexander Nehamas, The Art of Living (1998)
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