Warsaw, Poland

Building an effective personal brand using digital channels

Budowanie efektywnej marki osobistej z wykorzystaniem kanałów digital

Table of contents

Building an effective personal brand using digital channels at Kozminski University

Language: Polish Studies in Polish
University website: www.kozminski.edu.pl/en/

Definitions and quotes

Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Building
A building, or edifice, is a structure with a roof and walls standing more or less permanently in one place, such as a house or factory. Buildings come in a variety of sizes, shapes, and functions, and have been adapted throughout history for a wide number of factors, from building materials available, to weather conditions, land prices, ground conditions, specific uses, and aesthetic reasons. To better understand the term building compare the list of nonbuilding structures.
Digital
Digital usually refers to something using digits, particularly binary digits.
Building
I knew, as everyone knows, that the easiest way to attract a crowd is to let it be known that at a given time and a given place some one is going to attempt something that in the event of failure will mean sudden death. That's what attracts us to the man who paints the flagstaff on the tall building, or to the 'human fly' who scales the walls of the same building.
Harry Houdini As quoted in The Life and Many Deaths of Harry Houdini‎ (1993) by Ruth Brandon, p. 153
Building
There can be little doubt that in many ways the story of bridge building is the story of civilisation. By it we can readily measure an important part of a people’s progress.
Franklin D Roosevelt, in Kurilpa Bridge, p. 72
Building
Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America. These acts shattered steel, but they cannot dent the steel of American resolve.
George W. Bush in his "Address to the Nation" (September 11, 2001)

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