Łódź, Poland

Marketing and Distribution for Film Producers

Kurs Marketing i Dystrybucja dla Producentów Filmowych

Table of contents

Marketing and Distribution for Film Producers at WSSiP

Language: Polish Studies in Polish
University website: www.wssip.edu.pl/en/

Definitions and quotes

Film
A film, also called a movie, motion picture, theatrical film, or photoplay, is a series of still images that, when shown on a screen, create the illusion of moving images. (See the glossary of motion picture terms.)
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Film
A film is a boat which is always on the point of sinking - it always tends to break up as you go along and drag you under with it.
Francois Truffaut interview in Peter Graham's The New Wave (1968).
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

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