Gdańsk, Poland

Digital Photography and Visual Marketing

Fotografia cyfrowa i marketing wizualny

Bachelor's
Table of contents

Digital Photography and Visual Marketing at Merito Gdańsk

Language: PolishStudies in Polish
Subject area: arts
Kind of studies: full-time studies, part-time studies
University website: www.merito.pl

Definitions and quotes

Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Photography
Digital photography is a form of photography that uses cameras containing arrays of electronic photodetectors to capture images focused by a lens, as opposed to an exposure on photographic film. The captured images are digitized and stored as a computer file ready for further digital processing, viewing, digital publishing or printing.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Photography
Photography is the science, art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.
Marketing
Ads are the cave art of the twentieth century.
Marshall McLuhan (1911-1980), Culture Is Our Business (1970)
Photography
One should really use the camera as though tomorrow you'd be stricken blind. To live a visual life is an enormous undertaking, practically unattainable. I have only touched it, just touched it.
Dorothea Lange, as quoted in Dorothea Lange: A Visual Life (1994) by Elizabeth Partridge
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
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