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« Bachelor's and Master's programmes in Poland « Universities in Poland

Łódź, Poland

WSB Merito University in Lodz

Marketing, Sales, and PR
(Management)

Marketing, sprzedaż i PR

Bachelor's

Table of contents

Marketing, Sales, and PR at Merito Łódź »
Definitions and quotes »

⇑Marketing, Sales, and PR at Merito Łódź

Field of studies: Management

Language: Polish Studies in Polish

Subject area: economy and administration

Kind of studies: full-time studies, part-time studies

Studies online

University website: www.merito.pl

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

Wikipedia

Sales

The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.

Herbert Marcuse, One Dimensional Man (1964), p. 57

Wikiquote

Sales

The sales department isn't the whole company, but the whole company had better be the sales department.

Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11

Wikiquote

Marketing

Society drives people crazy with lust and calls it advertising.

John Lahr (1941- ), The Guardian (August 1989)

Wikiquote