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« Bachelor's and Master's programmes in Poland « Universities in Poland

Szczecin, Poland

WSB Merito University in Szczecin

Modern Marketing and Sales of Tourist Services

Nowoczesny marketing i sprzedaż usług turystycznych

Bachelor's

Table of contents

Modern Marketing and Sales of Tourist Services at Merito Szczecin »
Definitions and quotes »

⇑Modern Marketing and Sales of Tourist Services at Merito Szczecin

Field of studies: Tourism and Recreation

Language: Polish Studies in Polish

Subject area: economy and administration

Kind of studies: full-time studies, part-time studies

Studies online

University website: www.merito.pl

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

Wikipedia

Sales

The music of the soul is also the music of salesmanship. Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.

Herbert Marcuse, One Dimensional Man (1964), p. 57

Wikiquote

Marketing

The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.

Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001

Wikiquote

Sales

The sales department isn't the whole company, but the whole company had better be the sales department.

Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11

Wikiquote